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The  Zojirushi NS-ZCC10 rice cooker is a premium Japanese rice cooker that allows people in the U.S. to cook rice just as easily as if they lived in Japan. So what is so good about this rice cooker? And who in fact are Zojirushi?

The Japanese spend a lot of time creating cuisine that both looks and tastes good. In fact they are often particularly obsessed with the way a dish looks. Presentation of all things, including food, is very important in their society. Often it is the woman of the house that is responsible for preparing packed lunches, bento boxes, for the rest of her family. Regardless of what you may think of the gender roles in Japanese society, this is not what I am here to talk about today. I am simply going to discuss how things are and what type of cooking is involved for their Japanese bento boxes.

For anyone interested in cooking rice and keen to track down the cheapest rice cooker, then this post will be of interest. This is because I will be discussing one of the cheapest rice cookers available on the market today. That is the Aroma ARC-733G 3-Cup Pot-Style Rice Cooker and Food Steamer. They are almost giving this rice cooker away on Amazon. Would you believe that you can buy the Aroma ARC-733G rice cooker for under $20? This is compared to other rice cookers that admittedly have more functionality but usually retail for well over $100.