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If you are getting traffic to your site and people are clicking on your affiliate links or banners but they are not converting to sales then under some circumstances there is a very simple way to improve conversions and make many more sales.

This will only apply to certain products and by that I mean that it will apply to products that are also available on Amazon. Many people are turned off from using Amazon because they only have a cookie duration of 24 hours. I know that it had me concerned and still does to a certain extent. Many affiliate programs offer a 30 day cookie so that if you make a sale within that period you get the commission.

You must weigh this against the popularity of Amazon. When you send traffic to a site that they have never heard of you will lose a lot of custom because people may not have trust in where you have sent them. They will also be unfamiliar with how to navigate the site.

The bottom line is that nearly all people who use the Internet have used Amazon. They are familiar with how to use the site and more importantly they have complete trust in them. They are the largest online store and everyone trusts them. I have found that I can easily double conversions by sending traffic to Amazon if I possibly can. The advantage of this is that even if they do not buy the product you have sent them there for because they sell basically everything you quite often at least end up with a related, or quite often, a quite unrelated sale.

You will be surprised how often this happens. Over the past few months since i have been using them much more I have had countless unrelated sales for items such as lawnmowers, digital cameras, bedding and countless other things. None of these things were what I sent traffic there to buy but I am happy that they did.

If you are not getting the sales you want but have the traffic then try a different affiliate program. You must just see the sales you were hoping for.