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That is my advice for anyone who is looking for a new rice cooker. If you are serious about wanting a quality rice cooker then the best choice you could make is to go for a Japanese brand such as Zojirushi, Tiger, Hitachi or Sanyo. There are other companies that make these machines too. Some of them can be quite expensive so you definitely want to shop around to find the best price. If you buy online then it is a good idea to see what price the online store, Amazon, are offering. They often have some of the lowest prices.

In Japan, Zojirushi are the most popular brand of rice cookers. Since the Japanese eat rice on a daily basis, this is a fact that is well worth bearing in mind when you are shopping for your own machine. If Japanese people have so much faith in these machines then it might make sense to follow their lead as you search for the best rice cooker. Now-a-days in the U.S. and Canada there are many different Zojirushi models being sold. Some are very expensive but it is also possible to find cheap Zojirushi rice cookers. That said, the more you pay, the more features you get. So low cost is not always what you want. It is a question of what you can reasonably afford.

My favorite cookers in the Zojirushi line up are their Induction Heating range. These are near the top end of the range and as such carry a fairly large price tag. But:

1. They are not the most expensive.
2. The Induction Heating machines have the same features as the most expensive models bar one. They do not include the pressure cooking feature.
3. These machines make great tasting rice.

If you are looking for the best rice cooker, for my money, the Zojirushi Induction Heating machines are hard to beat.

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